strategy…
over the course of the last 15 years that i have consulted with church planters i have seen some really beautiful prospectuses, prospecti, however you say more than one prospectus. they come on slick paper, have beautiful pictures, great demographics, they’re gonna reach their community, they’re going to disciple people. but, i have discovered often there is no strategy to get the job done.
so what is strategy: a set of goals, methods and action steps that will help you reach your goal. you say, “i’m going to reach the unchurched.” well then tell me what your goal is (measurable) what ideas and actions will you use to do that. everyone says they’re going to reach the unchurched, very few actually do, because most of us have no clue what the unchurched want or need to bring them to the gospel. don’t give me a slick brochure…give me a plan…measurable…realistic…how…what.
you say you want to disciple people. 1. what do you want them to know? 2. how will you deliver this information or behavior to them? 3. define life change. does life change mean they no longer kick the dog or begin to exhibit the fruit of the spirit?
a strategy is not a slick presentation it is dirty, hard work for someone that has done their research beyond a demographic report and pretty pictures. that is what i’m looking for from a church planter.




